Archive for April, 2014

Professional Video Production & Why It Matters

Professional Video Production & Why It Matters

It seems with the modern day availability of production technology, anyone can produce a video. In fact, many internet marketing videos are made in home based environments. From new HD cameras on the market to free software downloads, anyone can produce a video. But not everyone can produce a GOOD video. Just like anyone can go out and buy the best…
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Pre-Production Planning:  Focus on lighting

Pre-Production Planning: Focus on lighting

If you are new to film or video you must understand that lighting for film is different than for video; the type of project you are working on will guide your lighting options. With that said, let’s be clear that your audience’s perception of your project is significantly affected by the way you “Craft your Lighting.” Lighting sets the mood…
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Pre-Production – Location Scouting

Pre-Production – Location Scouting

You have an AWESOME idea for a video, movie, commercial….you can see it in your head, …the colors, the angles, the story....you think, I have a camera, I just need to find the right location and a crew it will turn out GREAT!!! Hate to be the bearer of bad news but that is just not going to work out…
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The Amazing World of Avid

The Amazing World of Avid

If you are reading this I understand it is because you are interested in the amazing world of editing. If you are not, you will be after this. Please make yourself a cup of tea or coffee and join me in my experience with the professional editing program Avid Media Composer. First of all, what is Avid? Well, it is…
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