Marketing Your Video

You have produced your own video. Now what?

It’s time to promote! There are various ways to promote videos online. Pixel Productions is skilled in each area and can put together a plan that meets your needs and goals.

Email Marketing

Depending on the product/service and message, an email campaign could be a great way to deliver emails.

Do you send promotions, coupons, or information to existing or prospective clients? Try linking to videos to nurture those leads and keep in contact with existing customers.

Reduce, Reuse, Recycle

Reduce costs and increase efficiency by reusing old videos in new ways. Even if your video was produced 10 months ago, if a new visitor comes to your website, it’s new content for them. Don’t miss out on opportunities to share existing content.

In addition, recycling content in different areas of your business is important. A video posted on your website can be used in a blog post. It can be sent in an email or posted on Facebook or LinkedIn. The video can be linked to in a newsletter or white paper, and the list goes on and on.

Here are two key areas the team reuses its videos:

Videos in Sales Process

Encourage your sales team to share the videos with prospects. They can be used to explain complicated topics or to garner support from others inside their organizations.

Search Engine Optimization

Video has been proven effective in nurturing and converting leads. Videos should be properly optimized for search engine performance by following SEO best practices.

Pages hosting video should have titles, headings and proper formatting. Videos should have relevant metadata attached and calls-to-action linked in the appropriate places.

Use of YouTube can also be helpful for end-users to find videos. YouTube is the second largest search engine next to Google, so having videos on YouTube is helpful for reaching a wider demographic. It can also help organic search rankings.

 

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