There are thousands of projects on popular sites like Kickstarter and GoFundMe that are asking anyone and everyone to fund their idea. Some of their projects get funded and are that money creates a new, innovative product, or funds a feature length independent film, but no matter where the money goes to, it all starts with a quality video calling people to action.
1. Who is your audience?
The first thing to think about when creating your video is who is your audience? If you want to produce a comedy film than you want your video to relay that message. If you are creating a technological device or cutting edge app, you want to connect with a more serious audience.
2. What is the format of the video?
After researching multiple successful Kickstarter campaigns, we realized that there are two main types of videos. The first type is the talking head video. This video is someone directly involved with the company explaining to the viewer what the product is and where their invested money will be spent. The second kind of video is an “Example” video. This may show a 1 minute clip of what the movie will look like, or a video showing what a prototype of the product is.
3. Keep it simple.
Do not over do your video. You want to make sure you explain what your project is in as simple of terms as possible. Anyone should be able to watch this video and understand exactly what you are trying to do.
4. High quality video is key.
If you want someone to invest thousands of their hard earned dollars into your product, you want to have a high quality video. The video they see is the first impression they will have on you and your company. Do not skip out on getting your project funded because you didn’t want to invest a few thousand dollars into HD videos and a tripod. One way to ensure your video is high quality is to work with professionals. There are companies, including Pixel Productions, that work directly with companies that are looking to Crowdfund their idea. We know what it takes to create the perfect video within the allowed budget.
5. Call to action
The most important part of your video is to have a call to action at the end. What can the investor do to help? How will this product be beneficial to the world? Where will their money go?
A call of action ends on a strong note that gives investors the confidence to believe in you and your product.