Filming in the Studio, Why it’s Better

IMG_8642Developing a concept for a video is hard enough, but then add the tasks of securing permission for on-location shooting, renting film gear, hauling the gear to the location, and making sure your talent is comfortable, and now you have a whole lot more to worry about than just your video. As a result, your video’s message and quality can suffer. So why spend all that time and money running around when your focus should be elsewhere? Wouldn’t it be easier if there were a place you could make your video that had all the resources you needed in one location and for one price? Securing an in-studio production is the answer to alleviating all of these problems.

Whether you’re looking to film a Public Service Announcement (PSA), an employee training video, an interview, a workout video, a business or promotional video, a short film, or a live broadcast, an in-studio production will save you a lot of time and headache.

What’s great about filming inside a production studio is that you have the tools you need at your fingertips. A good studio will have lights readily available, cameras, sound recording equipment, set construction pieces, props, and more. This makes it very accommodating to create drastically different sets like an office, gym, or even a living room. Most production studios will have a green room for talent to relax and get ready in, usually stocked with snacks and refrigerated beverages. This is a great place for them to focus on their acting role and not be disturbed by the working crew. A production studio will also have restrooms and designated parking, something you can’t always rely on when you’re shooting on location.

Another great benefit to filming in a production studio, is the post-production resources that are available like shooting and editing with a green screen, top-of-the line editing suites, and a room with padding designated strictly for recording post-production sound and voice-over. You can even utilize the staff anywhere from talent casting to production help to editing your video.  In-studio productions take place in professional environments, and your video will reflect that.

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