The fact that video production is crucial for businesses is something that most companies acknowledge in today’s day and age. We previously have blogged about its prevalence in today’s society and the power it holds in grasping the attention of your customers. But how does a company utilize this video technology to its fullest extent?
Here we will outline a few effective ways to use video production in marketing.
First and foremost, think about the message that you want your video to portray. Throughout the production process, be careful that you do not lose the focus of the video. Make sure your point will get across. This leads into your expected viewers. Deciding on your target audience is extremely important because if you try to reach everyone, you might not reach anyone at all. Other factors to discuss and determine are the costs and your deadline.
Hire a professional
Although it may sound like pushy advice coming from a video production company, it really is something you should consider because quality does matter. The video will reflect your company. Some companies like the home-movie created feel, but if that is not what you are going for, this is something highly recommended. An amateur video can actually harm your reputation rather than not having a marketing video at all.
Making the video itself
Something to remember while creating the actual video is to produce a succinct clip that will grab the attention of its audience from the first ten seconds. No one wants to watch a long dragging video. Also, when the music and style of the video reflect your company and your message, this produces a more effective marketing strategy. Lastly, do not forget to end with some form of contact info, either just a simple logo or with a detailed listing including your email and number.
Getting your video out there
Here is where social media comes into play. For example, YouTube and Facebook provide a platform that makes it easier for people to view and share video clips with friends and other users. Compel people to want to click play and spend their time watching a 30-second to 2-minute long video by composing eye-catching titles and descriptions. Viewers have to feel like watching your video will not be a waste of time.
Watch the Pixel Productions Hightlight Reel
In this Pixel Productions Highlight Reel, we see the successful use of eerie music that accompanies the various high-quality stills and clips shown in the video. It productively gets its point across by capturing the main aspects of the company and displaying the different types of work it produces.